Schedule your Internet Marketing and be more Focused ! (blog # 3)

Many business owners have content or information far flung all over over the
web in the form of blogs, videos, business web pages, social networks, directories , etc. Most of today's business owners know you can't build a brand without a web presence. As professionals and small business owners, in whatever industry, it is important to know how to assemble this information in an orderly fashion and link all information (websites, blogs,videos, etc) together... so your client can find you.

Personally I, use my web site as the centerpiece of my business, followed by my profiles on facebook, myspace, this blog and a Youtube Channel. My text ads are layered on top of that. Depending on your business profile and your personality, you may choose a different path for your web presence. But the most important thing is to have a foundation which for long-term growth (social networks, etc.) and short term (quick) traffic. What is the difference ?

Short term traffic is what I call the clients who are immediately looking for
you and want to buy now. Such as a client who needs a plumber for a leaky
sink. This client is on Craigslist or Google, doing a search. The long term
strategy describes a client who is exposed to your name and number (with a
continuous supply of "soft sell" commercials and relevant content), and happens to call you up later on in the future when they may need you. You want both of these types of clients. These types of clients are also what develops your ongoing word of mouth referral machine (another long-term marketing strategy - developing an automatic referral system). The combination of short term and long term online
marketing techniques will bring a continuous supply of traffic to your
website.


So the first thing I recommend is get out a calendar, and on each day of the
week schedule one marketing task for your business. The idea is to put your
quick marketing strategies in place in the beginning and middle of the week, and
the long term or slower strategies in place middle and end of the week.

Example
Monday: Free Texts Ads (Craigslist,etc.)

Tuesday: Paid Text Ads (PPC,Google Adwords, etc.)

Wednesday: Update FaceBook

Thursday: Update Myspace

Friday: Craigslist, Update Blog

Saturday: General Maintenance


People do like to sync networks... but don't over do it. You don't want a potential client to see the same exact status or other content posted on your twitter, facebook and myspace ! Keep it different, keep it fresh.

I use Saturday as my Copy and Paste day. I check all my content links and copy and paste them on all my sites. I put together some of my old content (that is still relevant) and create articles... which I then re-publish in directories.
At least once a month (on a Saturday), I take one of my Internet media... and do
a "refreshing". All of the different elements of your web presence feed to and from each other. If you like twitter, then that will lay on top of everything as your
Daily Public Relations Broadcast. By using your content wisely (long term
strategy) along with some free and paid text ads (short term strategy) you can
establish a strong overall presence online, and increase your chances of having your websites and social media profiles appear in the first page of Google !